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public policy corporate responsibility




A small firm offering highly specialized services
to business, governments and civil society,
big and small, North and South. 


identifying and proposing  professional and pragmatic solutions
to political and social challenges.


 using and developing  innovative expertise and insight  for anyone interested in what is right to do rather than  what is easy to execute.



We are living through a period where corporate activities have the largest impact in human history. This is matched by equivalent scrutiny. Companies as well as governments around the world face important challenges on how to achieve their core missions while responding to political and social changes. This means new risks and new opportunities.


Expectations have changed


At this point, instead of repeating traditional behaviors, it is time for public and private sector organizations to expand and elevate their responses to the expectations of citizens, consumers, customers, employees, investors and the broader society.


Responsibility is shared


Corporate responsibility and public policy are  key to respond to these challenges but true global shared value can only emerge from individual shared responsibility. Public and private actors have to develop and implement creative approaches,  on their own and together.

We have to innovate.

We bridge the gap between public and private by identifying and creating mutually beneficial policy change opportunities.


We help business, government and civil society to both shape and be shaped by the exising trends and emerging policy issues.


We work across geographies, sectors, industries with anyone who shares our goals and excites our interests. We bring passion and pragmatism. And we love a good challenge.




risk assessment

  • we assist your organization in assessing the societal and political risks and opportunities in your operations, relations and partnerships.


  •  we help you prioritize, monitor and address potential challenges and risks.


  •  we elevate emerging issues where appropriate and support your organization in diverse complex and high- profile situations globally when appropriate.

policy integration

policy integration

  • We develop corporate responsibility and public policy capabilities within the organization.


  • We educate and link different groups and functions.


  • We drive the development and execution of policies and programs in collaboration with key internal stakeholders.


  • We support the coordination of corporate responsibility programs, initiatives, and related activities and support the day-to-day management of corporate responsibility processes and programs.

stakeholders engagement

stakeholders engagement

  • We help you build strategic alliances and coalitions with key constituency groups (local, national and international political, social, and environmental leaders).


  • We operate with others to maximize stakeholder engagement for your organization.


  • We work effectively with the internal and external public relations and communications teams to advance your organization’s positioning with respect to corporate responsibility.

strategy development

strategy development

  • We design overarching corporate responsibility or public policy strategy and craft relevant goals, policies and programs.

  • We advise your organization on global best practices with respect to corporate responsibility and produce and influence the development of high quality strategic documents and operational plans.

  • We support the strength of your strategic approach through constructive challenge of your choices, ensuring that areas of under performance are tackled in strategies and plans.




Pluto & Associates is a strategic advisory firm that provides solutions to  public policy and corporate responsibility challenges to public and private organisations.

Pluto was founded and is led by Gerald Pachoud and works through a worldwide network of experts.


Gerald is a global public policy expert with significant experience of the landscape and the trends in business and society that affect the corporate responsibility and sustainable investment agendas. He has advised various corporations, governments, international organizations and CSOs directly and through the various positions he has held in the United Nations and the Swiss administration.

Before founding Pluto in late 2015, Gerald notably initiated and led the program on business and human security in the Swiss Ministry of Foreign Affairs. From 2005 to 2011, Gerald had the honor and the pleasure of serving as the Special Adviser to the Secretary General's Special Representative on business and human rights, Professor John Ruggie.  In this role, he was closely involved in the conceptual, political and operational developments and in the drafting of the UN Guiding Principles on business and human rights.  He also  worked in the Executive Office of the  Secretary General at the UN Headquarters in New York from 2011 to 2015, first leading the development of innovative programs to forge new  relationships and synergies with the private sector in fragile contexts, including conflict zones, and then serving as Strategic Planning Principal Officer, focusing on formulating strategy and advising the senior leadership on UN partnerships and overall engagement with the private sector, including in particular in the context of the Sustainable Development Goals.

Gerald is a senior advisor to TrustWorks Global, an organization engaging public and private actors to resolve intractable violent conflicts, and to the Global Business Initiative on Human Rights, a business -led initiative of  major corporations headquartered in Asia, Europe, Latin America, and North America. He sits on advisory boards of various organizations and companies such as the Pharmaceutical Supply Chain Initiative, bringing together the pharmaceutical and healthcare industry to define, implement, and champion responsible supply chain practices and BASF, the largest chemical producer in the world. He also served until recently on the SRI advisory board of Candriam, a leading European asset management company and on the Governing Board of ACCESS Facility, a global non-profit organization that seeks  to promote non-judicial grievance mechanisms to prevent and resolve conflicts between companies and communities.





We love a good challenge

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