A one pager is a great way to promote yourself and/or your product. Think of it as your online business card. 


public policy corporate responsibility




A small firm offering highly specialized services
to business, governments and civil society,
big and small, North and South. 


identifying and proposing  professional and pragmatic solutions
to political and social challenges.


 using and developing  innovative expertise and insight  for anyone interested in what is right to do rather than  what is easy to execute.



We are living through a period where corporate activities have the largest impact in human history. This is matched by equivalent scrutiny. Companies as well as governments around the world face important challenges on how to achieve their core missions while responding to political and social changes. This means new risks and new opportunities.


Expectations have changed


At this point, instead of repeating traditional behaviors, it is time for public and private sector organizations to expand and elevate their responses to the expectations of citizens, consumers, customers, employees, investors and the broader society.


Responsibility is shared


Corporate responsibility and public policy are  key to respond to these challenges but true global shared value can only emerge from individual shared responsibility. Public and private actors have to develop and implement creative approaches,  on their own and together.

We have to innovate.

We bridge the gap between public and private by identifying and creating mutually beneficial policy change opportunities.


We help business, government and civil society to both shape and be shaped by the exising trends and emerging policy issues.


We work across geographies, sectors, industries with anyone who shares our goals and excites our interests. We bring passion and pragmatism. And we love an good challenge.




policy integration

stakeholders engagement

strategy development



Pluto & Associates is a strategic advisory firm that provides solutions to  public policy and corporate responsibility challenges to public and private organisations.

Pluto was founded and is led by Gerald Pachoud and works through a worldwide network of experts.


Gerald is a global public policy expert with significant experience of the landscape and the trends in business and society that affect the corporate responsibility and sustainable investment agendas. He has advised various corporations, governments, international organizations and CSOs directly and through the various positions he has held in the United Nations and the Swiss administration.

Before founding Pluto in late 2015, Gerald notably initiated and led the program on business and human security in the Swiss Ministry of Foreign Affairs. From 2005 to 2011, Gerald had the honor and the pleasure of serving as the Special Adviser to the Secretary General's Special Representative on business and human rights, Professor John Ruggie.  In this role, he was closely involved in the conceptual, political and operational developments of the “protect, respect and remedy” framework, and in the drafting of the UN Guiding Principles on business and human rights.  He also  worked in the Executive Office of the  Secretary General at the UN Headquarters in New York from 2011 to 2015, first leading the development of innovative programs to forge new  relationships and synergies with the private sector in fragile contexts, including conflict zones, and then serving as Strategic Planning Principal Officer, focusing on formulating strategy and advising the senior leadership on UN partnerships and overall engagement with the private sector, including in particular in the context of the Sustainable Development Goals.


Gerald Pachoud is  a member of the Advisory Board of the Global Business Initiative on Human Rights, a business initiative promoting better respect for human rights led by a core group of 18 major corporations headquartered in Asia, Europe, Latin America, Middle East, North Africa and North America. He is also a member of the SRI Advisory Board of Candriam (formerly Dexia), a leading European asset management company and on  the Governing Board of ACCESS Facility,  a global non-profit organisation that seeks  to prevent and resolve conflicts between companies and communities by supporting non-judicial grievance mechanisms.





We love a good challenge